The Tourism Authority of Thailand (TAT) officially announce the launch of its first App designed specifically to Muslim visitors for easier access to Muslim-friendly products, services and facilities all throughout Thailand.
The App for IOS and Android will be both an online and offline guidebook that will help Muslim visitors find mosques, halal restaurants and hotels, shopping centres with prayer rooms, and other facilities around the country.
Initially to be in Thai and English, the App fits in within the newly-launched strategy to position Thailand as a Muslim-friendly destination. It will be expanded to include Arabic and Bahasa Indonesia later.
The plan to launch the App was announced earlier in June at a ground-breaking forum organised by TAT at its annual travel trade show, the Thailand Travel Mart Plus (TTM +) 2015.
Mr. Chalermsak Suranant, Director, TAT Dubai and Middle East office, said, “We are extremely excited to officially announce the launch of the first ever App catering to our Middle Eastern guests. With this initiative, I strongly believe that Thailand will be positioned as a leading “Muslim-friendly destination.”
Muslim visitors are both a quality and quantity customer segment. Visitors from the Gulf countries have a high average length of stay and daily expenditure. In 2013, visitors from the UAE had an Average Length of Stay of 10.6 days, while Thailand’s overall average was 9.8 days. The average daily expenditure of UAE visitors was more than US$195, while the overall Thailand average was US$150.